Children’s Book Promotion Ideas
As I mentioned before, there are lots of reasons why video should be an essential tool in an author’s book promotion toolbox. Video generates the most online traffic and engagement, 78% of people watch online video each week, studies show people recall 6 times more info from video than text, and our brains process imagery 60,000 times faster than text comicplay casino no deposit. Need I say more? Humans are wired for video. So why not take advantage of that?
Line items you might spend money on are videography, equipment, editing, sound design, stock images, video and music, a voice-over artist, a producer, locations, etc. If you choose to go with a book video production service to handle everything, be sure to vet them as many of these turnkey services deliver bad results.
Your story deserves more than just a simple post — it needs a dynamic, captivating presence. With the RenderLion Text to Video Generator, you can turn your book into a visually stunning video that captures attention and drives sales.
Julia Drake is the co-founder of Wildbound PR, a California-based literary publicity company that works with authors across the globe to gain exposure for their work via traditional and digital media press campaigns, social media marketing, innovative book tours, author websites and high quality promotional videos. She holds a bachelor’s degree in film from UCLA and a master’s degree in screenwriting from The American Film Institute. Wildbound PR’s book videos have consistently been picked up by the New York Times, Huffington Post, New York Daily News, and other top media. Wildbound also owns TrailerShelf.com, a curated site that helps readers discover their next read by featuring only the best current book trailers. For more info, visit wildboundpr.com or connect with us @wildboundpr or fb.com/wildboundpr.
Book Promotion Ideas
You can also get book reviews by reaching out to book blogs and publications. The first option will probably be your best bet — just make sure any bloggers you contact belong to your target audience, maintain an active and relevant blog, and are actually accepting books for review.
At events like these, every person you meet is a potential new fan, so have event-friendly giveaways ready to win them over. Examples include: copies of your book, buttons and stickers, and other small bits of merchandise to help people remember you.
Getting back to your book and where you sell it, another crucial marketing tactic is running price promotions to entice bargain-minded customers (which is to say, just about everyone). You can discount your book or even offer it up for free, then boost your promotion on other platforms. For more info on this, skip to the section of this post that’s all about price promotions.
In this post, we offer up 70+ book marketing ideas to help you out. It also features a free (yes, free!) book marketing checklist you can print out and use to track your progress! And if you’re craving even more info straight from the pen of an expert, check out our free book marketing guide How to Market a Book: Overperform in a Crowded Market, written by our very own Ricardo Fayet.
Make each keyword as long and detailed as possible to hit more “phrase matches” for what readers might search. For example, a book tagged with the keyword “dark academia” will index for that single term, but the longer keyword “Ivy League secret society dark academia” allows it to index for multiple search terms — effectively maximizing your exposure to readers.
TikTok Video Ideas for Book Promotion
Hi, I’m Kelly! I’m a marketer and book coach with a passion for empowering professional women and entrepreneurs to share their stories and grow their brands. I originally created this blog to help authors navigate the world of social media for book promotion. Today, it’s a resource hub for nonfiction authors and business professionals looking to make a meaningful impact through their books.
Watch popular videos from other authors and readers in your genre. Also, look for readers and Booktokers who have reviewed/shared videos about comparative titles. See what formats and tones they use. Get inspired and try to implement their strategies.
When it comes to TikTok, there are some common mistakes that authors make that can hinder their marketing efforts. It’s important to be aware of these pitfalls and take steps to avoid them. Here are some common mistakes to avoid:
TikTok videos are great to repurpose as Reels for Instagram or as Shorts for YouTube. Or consider linking to them in your email newsletter or sharing them on your other social media platforms. You might gain some new followers in the process.
Hi, I’m Kelly! I’m a marketer and book coach with a passion for empowering professional women and entrepreneurs to share their stories and grow their brands. I originally created this blog to help authors navigate the world of social media for book promotion. Today, it’s a resource hub for nonfiction authors and business professionals looking to make a meaningful impact through their books.
Watch popular videos from other authors and readers in your genre. Also, look for readers and Booktokers who have reviewed/shared videos about comparative titles. See what formats and tones they use. Get inspired and try to implement their strategies.
Book Promotion Ideas for Authors
17. Run social media contests or giveaways. An easy book marketing idea is to create a giveaway on social media. Tell people to tag their friends or answer a question in the comments for a chance to win a book or related swag!
5. Participate in online forums and book-related communities. Posting regularly in online communities can help to boost your visibility online. People may also come to trust your advice or feel more connected with you as an author.
37. Write guest articles for local newspapers or magazines. Reach out to local newspapers and magazines to see if you can write any articles for them. This will get your name out there, and if you can plug in some book marketing, even better.
24. Personalize your email campaigns based on reader preferences. You don’t need to have one generic email series for every subscriber on your list. Learn who reader personas are and create some personalized emails for each one.
42. Collaborate with bookstores for in-store events or promotions. Call up some local bookstores to see if any of them are willing to partner with you for an event. Maybe you can do a reading or book signing, or host a writers’ workshop!